2024-08-07 | Happy Belly's Smash Burger Brand Rosie's Burgers Announces It Has Secured a Real-Estate Location in Burlington, Ontario | CSE:HBFG | Press Release (2024)

Toronto, Ontario--(Newsfile Corp. - August 7, 2024) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging food brands is pleased to announce it has secured a real estate location at 2500 Appleby Line, joining Starbucks and other premium retailors on a high-profile corner of Appleby Line and Dundas. This will be the sixth (6th) location of Rosie's Burgers ("Rosie's"), a boutique QSR restaurant brand serving original recipe smash burgers, poutine, onion rings, milkshakes and more, for the city of Burlington, Ontario.

2024-08-07 | Happy Belly's Smash Burger Brand Rosie's Burgers Announces It Has Secured a Real-Estate Location in Burlington, Ontario | CSE:HBFG | Press Release (1)

Rosie's Burgers

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"After announcing the signing of a franchisee for our sixth (6th) location for Rosie's in Burlington on July 5th, we are pleased to announce that we have now secured a real-estate location for our franchisee. The signing of this location within 30 days shows our ability to work with landlords across Canada in an efficient and streamlined manner as we leverage our relationships and track record to secure premium locations for our franchisees. This signing marks another step forward in our mission to become a predictable and disciplined growth company. This is our first (1st) of a contractually committed 30 units for Rosie's in Ontario. We aim to maximize the value of our assets through disciplined organic growth, ensuring a prosperous future for Happy Belly and its shareholders," said Sean Black, Chief Investment Officer of Happy Belly.

"Burlington, Ontario, is situated between Toronto and Hamilton. Burlington benefits from high visibility and accessibility, attracting both local residents and visitors. The city's vibrant dining scene, combined with a strong sense of community, makes it an ideal spot for a new culinary venture. Additionally, Burlington boasts a high standard of living and disposable income, ensuring a steady stream of potential customers who appreciate quality dining experiences. The city's commitment to supporting local businesses and fostering a welcoming atmosphere further enhances its appeal as a prime location for a burger restaurant. Establishing a store in this dynamic locale provides excellent visibility to Rosies."

"As we organically expand Happy Belly's presence in the QSR space, new opportunities for growth continue to present themselves daily. We are just getting started."

For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.

About Rosie's Burgers

Deliciously handcrafted smashed burgers, golden fries, and classic milkshakes. Rosie's is your neighbourhood burger shop serving up nostalgic flavours you know, love, and crave. From our Smashburger's and French fries to strawberry shakes and onion rings-we're all about keeping things simple and perfecting tradition. Because the classics were made classic for a reason, right?

About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leading consolidator of emerging food brands.

2024-08-07 | Happy Belly's Smash Burger Brand Rosie's Burgers Announces It Has Secured a Real-Estate Location in Burlington, Ontario | CSE:HBFG | Press Release (2)

Happy Belly Food Group

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Happy Belly Food Group
Shawn Moniz
Founder, Chief Executive Officer

FOR FURTHER INFORMATION, PLEASE VISIT:

www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: (604) 737-2303

Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.

Cautionary Note Regarding Forward-Looking Statements

All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circ*mstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.

2024-08-07 | Happy Belly's Smash Burger Brand Rosie's Burgers Announces It Has Secured a Real-Estate Location in Burlington, Ontario | CSE:HBFG | Press Release (3)

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/219118

2024-08-07 | Happy Belly's Smash Burger Brand Rosie's Burgers Announces It Has Secured a Real-Estate Location in Burlington, Ontario | CSE:HBFG | Press Release (4)

2024-08-07 | Happy Belly's Smash Burger Brand Rosie's Burgers Announces It Has Secured a Real-Estate Location in Burlington, Ontario | CSE:HBFG | Press Release (2024)

FAQs

What is the deal with smash burger? ›

A smash burger is a burger that is made by smashing the ground beef onto the grill or griddle with a spatula. Smashing the burger results in a sear on the outside of the meat, which locks in all of the juices and flavor.

When was smash burger made? ›

Founded in 2007 by Rick Schaden and Tom Ryan, the chain serves "smashed" burgers using a specialized process of cooking them on a flattop grill at a high heat. This technique originated in the Great Lakes region at pressed-chuck burger restaurants, and has been a staple there for decades.

How is a smash burger different than a regular burger? ›

First off, whereas regular burgers hit the grill or griddle already formed into patties, smash burgers start as just loose balls of ground beef plopped on the grill first, then smashed down with a spatula or burger press until they're ultra-thin.

Do smash burgers taste different? ›

First of all, when you smash the patty, you're creating more surface area for the Maillard reaction to take place. This means more flavor!

Does Smash Burger use real meat? ›

We take great pride in using only the finest beef for our burgers, which is sourced from family-owned farms and ranches throughout the United States, such as Walter Angus located near our Colorado headquarters. These farms share our commitment to sustainable, climate-friendly practices and humane animal care.

What meat is smash burger? ›

To make good smash burgers, it's important to: Use ground chuck, or 80% lean ground beef; anything leaner will make the burgers dry. Be sure the patties are very cold before cooking. Smash the burgers immediately when you put them in the pan, and don't smash them again.

Are smash burgers crispy? ›

They're minced beef and salt, smashed flat over a searingly hot flat-grill until you get a crispy, craggy-edged, asymmetric, cooked-through patty that's juicy, caramelised, beefy and, frankly, the best burger you're ever going eat.

What is the hype with smash burgers? ›

Being pressed into the hot griddle releases more burger juices, but that's a sideshow compared to the beautiful browning. Smashing your burger spreads the patty out wider, allowing more of its surface area to touch the griddle and get transformed into crispy browned deliciousness by the heat.

What is unique about Smashburger? ›

The smash burger is made by smashing a small ball of ground beef into a hot griddle or skillet. The technique creates a thin patty with crispy caramelised edges and a juicy interior. Unlike traditional burgers, which are thicker, smash burgers are thinner and have a crispy texture and intense beefy flavour.

Does smash burger use real meat? ›

We take great pride in using only the finest beef for our burgers, which is sourced from family-owned farms and ranches throughout the United States, such as Walter Angus located near our Colorado headquarters. These farms share our commitment to sustainable, climate-friendly practices and humane animal care.

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